Sustainable Fashion: Eco-Friendly Indian Brands to Watch in 2024

Are you curious about this transforming movement? Join us as we reveal a handpicked selection of India's best slow fashion companies, each of which contributes to a sustainable sartorial environment that goes beyond style - every thread is a statement of duty and mindfulness.

What are Sustainable Fashion Brands?

Sustainable Fashion Brands, also known as Slow Fashion Brands, are fashion companies that promote ethical manufacture and distribution of their products, which include apparel, bags, clothing accessories, footwear, and home textiles. In other words, they prioritize water conservation, use of green energy sources, ethical labor practices, animal conservation, use of eco-friendly materials, recycling and up cycling practices, timeless design, quality clothing production, plastic-free packaging, avoidance of green washing, and other practices. Overall, they take more responsibility for what they make and provide to us better than fast-fashion companies.

Best Sustainable Fashion Brands in India:

Coming to the main topic, here are the 15 greatest sustainable fashion companies in India that you may explore based on your preferences:

1. Brown Living: Brown Living is one of India's greatest sustainable fashion businesses, and I also purchased a set of outfits for my brother. They are an incredible team of eco-conscious individuals that believe in continuous work and growth for a better environment.

2. No Nasties: No Nasties is a popular and reasonably priced sustainable apparel business in India, created in 2011 by Apurva Kothari. It is a brand dedicated to manufacturing organic and fair trade apparel while maintaining quality and style. The brand makes clothing for ladies, men as well as unisex.

3. B Label: B Label is a plant-based fashion business that mainly makes use of hemp plant cotton in producing clothes that are long-lasting and stylish. Hemp is one of the plants with numerous benefits: while it is alive, it purifies a large amount of carbon dioxide from the atmosphere; when it becomes old, it increases the durability and softness of clothes with its cotton.

4. Nicobar: Nicobar is a lifestyle brand that resonates with simplicity, elegance, and contemporary design combined with traditional craftsmanship to make everything from apparel to jewelry and home décor to match your style.

5. Grassroot By Anita Dongre: Anita Dongre is a prominent Indian fashion designer who founded the popular sustainable fashion brand Grassroot by Anita Dongre. Her company is recognized for empowering women, as the majority of its clothing’s are made by women from Indian villages. This firm creates exquisite men's and women's apparel and accessories that will complement your own style and preferences.

6. Doodlage: Doodlage is an ethical fashion company based in New Delhi, India. To promote zero-waste fashion in India, it manufactures high-quality items using environmentally friendly materials like as organic cotton and rayon.

7. 11.11: 11.11 is another slow fashion firm that uses organic cotton and all-natural colors to produce timeless looks. It uses traditional techniques including hand spinning, hand loom weaving, hand painting, micro tie-dyeing, and quilting in its manufacturing process.

8. Okhai: A sustainable apparel firm from Okhamandal (Gujarat) becomes a significant financial supporter of local women over time. It has already benefitted thousands of women by offering jobs based on their skills and ability to work from home.

9. Ka-sha: Ka-sha is a sustainable clothing line that uses ancient techniques like as appliqué, hand painting, dip-dyed, hand embroidery, macrame, and more to create one-of-a-kind outfits for ladies that appeal across borders.

10. Sui: Sui is a name inspired by the Hindi word Sui (सुई), which means "needle" in English. The name has its own meaning, which they explain on their about page, stating that they want to integrate fashion with nature.

11. Maati By Neha Kabra: Neha Kabra is a fashion designer and the founder of “maati” by Neha Kabra', a company that is a go-to resource for sustainable clothes in India. She explains that she grasped the need of sustainability and simple living from a young age.

Conclusion

The rise of sustainable fashion in India thus shifts towards more aware and more ethical attitudes towards clothes and fashion. The practices of sustainable fashion will help us reduce the harm caused to the environment, propagate ethical ways of production, and be respectful toward the cultural diversity of Indian textiles and their craftsmanship. As consumers, designers, and legislators come together and begin to drive positive change in the fashion industry, we shall be able to give a cleaner future to generations yet to come.

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